Cases & Covers

Finding the perfect combination. That’s what multivariate testing is all about. A multivariate test is a test that simultaneously tests several combinations of several variables. The idea is to modify several elements simultaneously on the same page and then define which one, among all of the possible combinations, has the most impact on the indicators being tracked. Multivariate testing (MVT) helps test associations of variables, which is not the case with successive A/B (or A/B/C, etc.) tests. Unlike classic A/B testing, multivariate testing allows you to understand which combination of elements works the best for your visitors and their specific needs. Sounds appealing, doesn’t it? Learn all you need to know in this multivariate testing guide and try any combination of your ideas.